Section 1: Articulating your value

This module teaches the concept of emotional advice value, its relevance in both human and robo-advisory services and the inherent challenges for advisers in quantifying it. The reader will discover techniques for assessing emotional value and how to recognise the four sources of advice value. Additionally, they will gain an understanding of the need for emotional intelligence within their role, exploring its benefits and learning enhancement techniques.

The module also introduces the Vanguard Financial Advice Model (VFAM) and provides guidance on its application through case studies.

Upon completion of this module, the reader will have grasped the essence of emotional advice value and understand its pivotal role for financial advisers. The reader will appreciate how emotional value underpins client retention and the cultivation of trust in the adviser-client relationship. The reader will also have acquired the skills to define techniques for gauging emotional value and understand how to elevate their own emotional intelligence.