Module 1: Building client loyalty
Learning objectives
- Explore the importance of fostering, measuring and leveraging client loyalty for long-term business success. Assess the diverse needs of clients and understand how to develop appropriate structures for client meeting.
- Explore role of client feedback, and various approaches to gathering and analysing feedback effectively.
- Understand how to convey client feedback to staff and examine service changes and their impact on client experience.
Learning outcomes
- Understand the relationship between client loyalty and long-term business success, and how to measure and evaluate its success.
- Knowledge of the different categories of client needs needs and the value different types of advice can provide to clients.
- Understand how to structure and conduct successful client meetings. The significance of keeping client promises should also be fully understood.
- Fully understand the benefits of seeking feedback from clients; how to gather and deploy this information; and how to analyse results, using feedback to improve services further.
Unit 1: Building client loyalty
Reading time: 9 minutes
Learn how to build vital loyalty from your clients, determine ways to measure your success and understand how to leverage the benefits of loyalty.
Read the articleUnit 2: Understanding and meeting clients’ needs
Reading time: 14 minutes
Increase your ability to identify your clients’ preferences, objectives and values to set your business apart from your competition.
Read the articleUnit 3: Improve client loyalty through feedback
Reading time: 12 minutes
Discover the value of gaining client feedback to improve business processes and nurture strong relationships in our step-by-step guide.
Read the articleModule 4 quiz
Take the Module 4 quiz for 30 minutes of CPD
Take the quiz
Other sections on client relationships
CPD designed to help you build your practice, market your services and develop your network.
Section 1: Articulating your value
Mastering the art of articulating your value is integral to your success. This section will expertly guide you through communicating the true value of your advice and quantifying it for clients, forging loyal long-term relationships.
Section 2: Winning new clients
Client acquisition is essential for financial advisers, sustaining practice growth and guaranteeing a dynamic and thriving advisory career. Explore strategies to expand your reach and enhance your acquisition methods; there’s always value in skill refinement, regardless of your experience.
Other Vanguard 365 pillars
Practice management
Tailored content to help you build your practice, market your services effectively and cultivate a thriving professional network.
Financial planning
CPD content structured to give you access to useful tools, guides and multimedia resources covering diverse topics from risk profiling to retirement planning.
Investment knowledge
CPD content formulated for you to explore in-depth insights on investment principles, portfolio construction and comprehensive product education to expand your technical knowledge.