Module 1: The value of personalised advice
Learning objectives
- Understand the concept of emotional-advice value, its relevance in both human and robo-advisory services, and the inherent challenges for advisers in quantifying it.
- Discover techniques for assessing emotional value and how to recognise the four sources of advice value.
- Gain an understanding of the importance of emotional intelligence.
- Understand the Vanguard Financial Advice Model (VFAM) and provides guidance on its application through case studies.
Learning outcomes
- Grasp the essence of emotional-advice value and understand its pivotal role for financial advisers.
- Appreciate how emotional value underpins client retention and helps to cultivate trust.
- Learn how to gauge emotional value and improve your own emotional intelligence.
Unit 1: The value of personalised advice
Reading time: 8 minutes
The question “What is the true value of financial advice?” is of huge importance to financial advisers. In this article, we will look at five key points.
Read the articleUnit 2: The emotional value of advice
Reading time: 11 minutes
Here, we draw on Vanguard’s more than 20 years of research on the emotional value of advice and explore how financial advisers add value.
Read the articleVideo 1: The value of giving investors personalised advice
Watching time: 2 minutes
Why understanding the value of personalised advice can help retain and attract more clients.
Watch the videoModule 1 quiz
Take the Module 1 quiz for 30 minutes of CPD
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